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Fears Patients Shouldn't Have

Patients and doctors alike know that patients hold back information or twist the truth when sitting in a doctor's office. This is why so many prescription pill commercials stress "to talk to your doctor today." A small examining room isn't always conducive to productive conversation, but a blog can be. True, patients should feel open and confident to ask their doctors any embarrassing question. Also true, patients don't. This is how a blog can help a medical office or the doctor next door.

1. Blogs give a starting point. Sometimes all a patient needs is a place to start the conversation. Too often patients fear embarrassment. Fear is a powerful emotion and patients don't want to be the only one with a weirdo problem.  Now they can say, "I was reading your blog and saw..." 

2. Blogs dispel myths. Herbs, crazy diets, and body cleansers are only some practices that patients hide from their doctors. As a doctor, if you need to know what a patient hides, a blog will provide that medium for explanation that an office visit doesn't have time for. A doctor's blog can reassure patients that he will reserve judgement, but for accurate diagnoses, honesty is necessary. 

3. Blogs empower patients. A doctor's blog will be about her and her speciality, say chiropractic practices. Patients can only brush the vastness that doctors know, but patients do want to know why they are receiving certain tests or can't take combined medications. The empowered patient is a happy patient.

4. Blogs show off a doctor's accomplishments. Whether a doctor has earned national or regional recognition or has a new cutting edge machine, chances are, patients didn't see the small blurb in the newspaper. An overwhelming sign in the waiting room isn't fitting either. A classy explanation as to why the doctor's office is most up-to-date with top doctors in the area? Very fitting. 

A doctor's blog fosters an environment where patients will be more comfortable talking to their doctor, give him more honest information, and have confidence, which in turn makes the doctor's job easier. A true win-win situation. 
 
SEO Thinking

Lately, I've been thinking more and more about SEO and SEO services as it pertains to more and more writing, as so many people from separate groups mention the possibilities to me. When I think of AOL and searching the Internet on bigmomma.com (was that the name?) I wonder what we will be doing in 10 years from now. Wordtracker makes it simple, but how much will writers need to know?

As people now let dictionaries collect dust as they type a word into a document for spelling, I wonder how advanced SEO will become. More scientific, very little guesswork?

 
 
Educational Writers

When people hear "educational writers" they often think of "lesson plan writers." I am an educational writer and I can also write lesson plans. Here is the rest of my menu:

1. Update twitter, facebook, and various other accounts. Social networking reaches students and parents on a personal and involved level.

2. Write articles, newsletters, and blogs for students with age-applicable research and tips. Should middle school students have a weekly email from their school with announcements and study tips? Should high school students have a Monday report full of inspirational message and a Friday report with safety messages and school activities? Working on different levels to reach your students helps build a community within a school.

3. Write research-based information in an applicable and readable manner. Parents and educators want students to flourish in safe and balanced school. Bullying, unhealthy food, and drugs scare everyone. Send parents information about how to prevent or counteract problems.

Do you have an important message to communicate with parents? Think of hiring a freelancer to communicate your message for parents to read at their own time. Do you want to incorporate education into real aspects of students' lives? Again, think of hiring a freelancer to communicate your message for students.

Organized and diverse lesson plans are one aspect of an educational freelance writer's repertoire. Educational writers provide so much more as well.